Should I use a landing page builder or custom HTML?
For most businesses, custom HTML landing pages load faster, rank better on Google and give you complete design freedom compared to page builders like Unbounce or Leadpages. Scalioz builds custom HTML pages that are lightweight, fast and do not carry the overhead of a page builder platform.
How do I know if my landing page is performing well?
A good conversion rate for a landing page receiving cold ad traffic is 5 to 15 percent. If you are getting 100 visitors and fewer than 5 enquiries, the page needs optimisation. Scalioz installs heatmaps and analytics to identify exactly where visitors are dropping off and what to fix.
Can you redesign my existing landing page that is not converting?
Yes. Scalioz audits your existing landing page — analysing headline clarity, mobile experience, page speed, form friction and CTA placement — then redesigns with specific conversion improvements. Most redesigned pages see a 2 to 4x improvement in conversion rate.
Do I need a different landing page for each ad campaign?
Ideally yes. Each campaign targeting a different audience, location or offer should have a corresponding landing page with matching messaging. Scalioz builds landing page variants efficiently so your Facebook real estate campaign and Google healthcare campaign each have the right page without doubling the cost.
